Providing comprehensive digital assistance to golf players

BirdieEyes

Background

BirdieEyes is a mobile application for iOS and Android designed for golf players. Its main features include different game modes,
a betting module, tee time booking, and maps of golf courses.

The app’s main aim is to connect players and golf courses in one space.

Challenge

The first step in the BirdieEyes' development was to create the app's UI/UX concept. Having successfully designed it, Frontbyte embarked on a full-cycle development process that included business analysis, UI/UX design, technical solutions design, coding, testing, and project and product management.

Solution

BirdieEyes was released on April 1, 2019. The original version allowed for entering the board of any connected golf club, viewing tee time schedule and booking a slot, playing a round, and saving the results. Using the built-in AR module, players who were physically present on the course could see additional course information through their smartphone cameras.

Since 2019, BirdieEyes has undergone a number of updates, adding new features and enhancing user experience. At the moment, the main features of the app are as follows.

Multiplayer

  • Players can enter the number of strokes that they needed to hit the hole manually, the app automatically calculates the rest
  • Various game modes
  • Detailed scorecards of all players, live leaderboard
  • Sending scores of games played on Norwegian golf courses to the GolfBox service (integration with their API) for handicap adjustment

BetsOnTee booking module

Available in all rounds

BetsOnTee betting module

Course maps

  • 2D mode. Additional layers on Google/Apple maps show the boundaries of the holes, areas of each hole, and distances between objects
  • AR mode. Players view information about golf course objects (fairways, greens, bunkers, etc.) as additional layers over the image received from their smartphones.

Results

  • More than 9,000 players — approximately ten percent of Norwegian golf players use BirdieEyes
  • 65,000 rounds played, 40% of them sent for handicap adjustment
  • Top-10 sports app in Norwegian App Store.

Frontbyte continues working on BirdieEyes, adding new features and improving the existing ones. Further plans include releasing the app in new markets.

Technologies


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Oslo:
Widerøeveien 1, Fornebu 1360

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Kristiansand:
Kartheia 5, 4626
Trondheim:
Fosenkaia 5, 7010
Mailing address:
Postboks 292, 4662 Kristiansand
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